Honda invited me to their 2015 Honda Fit National Press Introduction at the end of March. This was my first press trip and let me just say I would like to do more of these. It was a 3 day event set up for press and influencers to test out the All-New 2015 Honda Fit. The all-new Fit has been completely redone to accommodate additional storage, driver assistance technologies, audio display, fuel efficiency and overall interior/exterior presentation.
The event was held at Andaz, a super awesome hotel in downtown San Diego. It literally felt like Honda took over the hotel. When I arrived, I was greeted by a lovely lady that was working the logistics of the event. I was told to head straight to the Andaz Wine Bar for check-in and hospitality.
There were Honda decals all over the glass railings heading to the wine bar. As I walked in the room I immediately noticed that there was a car, in the middle of the bar, surrounded by lush areas to sit back and relax. I wanted to grab a glass of wine, sit back and check out the car but I had to head to my room to finish up some work before I could enjoy the festivities.
After checking out my amazing hotel room and getting caught up on work, I headed back down to the wine bar. I was introduced to a few people from Honda, the logistics company and the PR company involved in the event. Everyone I met was so nice. I felt right at home with all the warm welcomes and smiling faces. I finally grabbed a glass of wine and got to check out the car. I snapped some pics then we headed to Basic for the Welcome Reception, Vehicle Introduction and Dinner.
The all-new 2015 Honda Fit is a really cool car. From the outside, it looks pretty small but it actually feels bigger inside than my SUV. There is a ton of space, it’s comfortable and super functional. Julie Naylon, a professional organizer from No Wire Hangers was there to show us how much could actually fit into the Fit. She was able to fit 8 giant bean bags into the back of the Fit. She also showed us how the front seats lean all the way back and you can actually lay down in the car. The back seats can also fold up creating additional space. The flexible seating and storage allows the user to even put a long surfboard in the car. The engine is also pretty tiny compared to any other engines I have seen, allowing more space for the rest of the car.
I really liked all the colors that the new Fit comes in. Isn’t this bright yellow so fun?! There was a cute little set up of beach chairs, a cooler, beach ball and an umbrella to show what all could fit in the new Fit.
There were illustrators from Art Institute at the event doing live sketches of the Honda Fit. I thought it was so fun to see someone hand draw the car so precisely.
The next morning I headed to the top of Andaz to enjoy breakfast on the rooftop.
After breakfast we went into the Andaz Studio and received the Honda Fit Product Download – basically a more in depth introduction to the specifics of the car. It was so cool to hear from Honda PR as well as the project leader of body design, the electrical engineer for the display audio, and the senior product planner of the all-new Honda Fit. These people actually planned, designed and produced the new car and it was really special to hear directly from them about the car specifics.
– Fit is Produced at 11 Honda Plants in 8 Countries and Sold in 160 Countries
– Total Global Sales is 76 Million Units
– The New Fit has 4.9 More Cubic Feet for Passengers than Previous Fit
– There are 4 Modes of Flexible Seating: Utility, Tall, Long and Refresh
– The Best-in-Class Fuel Economy is Achieved Through a New Powertrain and Platform
– The New LX Fit gets 33 City MPG, 41 Hwy MPG and 36 Combined
– The Fit is Class-leading in Quietness
– There are More Trim & Walk Features than Other Similar Models
At the end of the product introduction we received the #FitForYou photo contest instructions. The goal was to get to know the Honda Fit in a fun photography contest around San Diego. The added bonus was for each winner, Honda would donate $500 in the winners name to Special Olympics. How cool is that?! I personally love taking photos of what I am doing and sharing them with all of you. The categories for the photo contest were Fit For Technology, Fit for the City, Fit for Duty and Fit for You.
I partnered up with Jessica from That Tech Chic to drive the Fit together. We drove around all day and got to know each other and the Fit really well. Driving around San Diego in the Fit was so much fun. We snapped pretty photos of any sort of beauty we saw along the way. Then we stopped for lunch at The Boathouse Restaurant. After we ate we participated in the Fit Interactive activities.
For the first photo in the contest I did Fit For Duty. After driving around in the Fit I immediately thought that this car was Fit for the Beach. So I felt that Fit for Beach Duty made the most sense.
The Fit for Technology photo was taken in front of Scripps Center of Oceanography.
I had to do a Fit For Me photo with the San Diego skyline in the background since I live, breath and work in this City I love and call home. I didn’t end up winning the contest but it was so exciting to participate.
The navigation system kept us on track on arriving to our destination (even though we may have been late). The lane watch display was also really helpful. Whenever I switched lanes the camera would appear so I could see my blind spot in the display. The rearview camera helped when I had to back out of a parking space.
We learned all about the interior of the car, the safety and driver technologies and the display audio with NAVI systems. There is a USB / bluetooth wireless connection, hands free voice recognition system and a satellite-linked navigation system with continually updated traffic information. You can even sync your phone to the car and display your apps.
After driving around the all-new 2015 Honda Fit throughout the day, I felt really familiar with the car. It was really easy to drive, had tons of room for all my stuff, and had really helpful features. Have you driven a Honda Fit? What is your favorite feature?
I was invited to a press introduction. All opinions are my own.